January 18, 2017 Why are there no 4k videos?

As of Jan 2017, we have no plans to release videos in 4k. We’re shooting and releasing all videos in HD1080, and have been doing so since June 2010.

Our belief is that once technical image quality reaches a certain standard – that’s HD1080 for us – the content matters more than the pixel resolution. So, we’re expanding our effort, time and money on making our content more appealing.

Perhaps you disagree with this approach? Our Owner and Creative Director Garion Hall would like to hear from you! Please email him on garion.hall@abbywinters.com.